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When you visit or access our website, or app or when you interact or engage with our representatives (“Service”), we will use (and authorize third parties to use) web beacons, cookies, pixel tags, scripts, tags, API and other technologies (“Tracking Technologies“). This is explained in this policy (“Cookie Policy”) which is a part of our Privacy Policy.
The Tracking Technologies allow us to automatically collect information about you and your online behavior in order to enhance your navigation on our Service, improve our Service performance and customize your experience on our Service. We also use this information to collect statistics about the usage of our Service, perform analytics, deliver content which is tailored to your interests and administer services to our Users, customers and partners. We also allow third parties to collect information about you through Tracking Technologies.
What are cookies?
Cookies are small text files (composed only of letters and numbers) that a web server places on your computer or mobile device when you visit a webpage. When used, the cookie can help make our Services more user-friendly, for example by remembering your language preferences and settings. You can find more information about cookies at www.allaboutcookies.org.
Cookies are widely used in order to make websites work in an efficient way. The use of cookies allows you to navigate between pages efficiently. Cookies remember your preferences, and make the interaction between you and the Services smoother and more efficient.
Storing Tracking Technologies
We store Tracking Technologies when you visit or access our Services (typically, when you are visiting our websites) – these are called “First Party Tracking Technologies”. In addition, Tracking Technologies are stored by other third parties (for example our analytics service providers, business partners and advertisers) who run content on our Services – these are called “Third Party Tracking Technologies”.
Both types of Tracking Technologies may be stored either for the duration of your visit on our Services or for repeat visits.
What types of Tracking Technologies do we use?
There are five main types of Tracking Technologies:
- Strictly necessary Tracking Technologies
These Tracking Technologies are essential to enable you to login, navigate around and use the features of our Services, or to provide a service requested by you (such as your username). We do not need to obtain your consent in order to use these Tracking Technologies. These Tracking Technologies can be used for security and integrity reasons – for example to detect violation of our policies and for support or security features.
- Functionality Tracking Technologies
These Tracking Technologies allow our Services to remember choices you make (such as your language) and provide enhanced and personalized features. For example, these Tracking Technologies are used for authentication (to remember when you are logged-in) and support other features of our Services.
- Performance Tracking Technologies
These Tracking Technologies collect information about your online activity (for example the duration of your visit on our Services), including behavioral data and content engagement metrics. These Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information).
- Marketing or Advertising Tracking Technologies
These Tracking Technologies are used to deliver tailored offers and advertisements to you, based on your derived interests, as well as to perform email marketing campaigns. They can also be used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by our advertisers (for example advertising networks) and provide them insights about the people who see and interact with their ads, visit their websites or use their app.
- Social media Tracking Technologies
Our website includes social media features, such as the Facebook “Like” or “Share” buttons, or third party log-in services. These features are either hosted by a third party or hosted directly on our Services. Your interactions with these features are governed by the privacy statement of the company providing these features.
Below are the cookies you can find on our Services:
| Tracking Technologies | Type | Purpose |
|---|---|---|
| Analytics Cookies | First party Tracking Technology | Performance Tracking Technologies These Tracking Technologies are used to collect information regarding how you interact with the content on our Services, attribution purposes (for example, the referral URL), etc. We use the information to compile reports, calculate the revenues due to us and, help us improve the Services and to offer personalized products and content. |
| Facebook Pixel/Cookie | Third party Tracking Technology | Marketing or Advertising Tracking Technologies Facebook pixel is a code that is placed on the header of our websites and we later on use Lookalike feature on Facebook to reach similar audiences who took actions within our websites and improve advertisement capabilities.Cookies helps Facebook provide, protect and improve the Facebook Products, such as by personalizing content, tailoring and measuring ads, and providing a safer experience. |
| Google Analytics | Third party Tracking Technology | Performance Tracking Technologies This cookie is used to collect information about how visitors use our Platform. We use the information to compile reports and to help us improve the Platform. The cookies collect information in an anonymous form, including the number of visitors to the Platform, where visitors have come to the Platform from and the pages they visited. |
| Google Tag Manager | Third party Tracking Technology | Performance Tracking Technologies This cookie is associated with Google Tag Manager which we use to load scripts into our website pages. |
| Marketo | Third party Tracking Technology | Performance Tracking Technologies This Marketo “munchnkin” cookie allows for tracking of end-user page visits and clicks to Marketo landing pages and external web pages. Marketo’s Privacy Policy and Cookie Policy |
| Linkedin / Bizo | Third party Tracking Technology | Performance Tracking Technologies Analyzes audience to improve Site design and content. |
| Terminus | Third party Tracking Technology | Marketing or Advertising Tracking Technologies In order to help make the online advertisements more relevant to users, our Technology uses the standard “cookies” feature of major browser applications that allows us to store a small piece of data on users’ computers about users’ visits to certain websites. We also use cookies to understand users’ browsing and buying activities so that we can measure the success of online advertising campaigns we run. Terminus also uses web beacons (also known as 1×1 gifs), along with cookies, to determine if a user has visited a particular website. These beacons aid in providing more relevant advertising to the user, as well measuring the success of an advertising campaign, but provide no personally identifiable information. Terminus’s Privacy Policy. |
| Hotjar | Third party Tracking Technology | Performance Tracking Technologies Hotjar is a tool that aggregates data on how visitors to our site use are using it. Hotjar uses cookies to collect non-personal information. Examples of the type of information collected include, but is not limited to, pages visited, how pages are used and interacted with, type of device and browser used and the country you are in. For more information on Hotjar, how it collects data, what data it collects please and how to opt out of it collecting your information, please read Hotjar’s Privacy Policy |
| FullStory | Third party Tracking Technology | Performance Tracking TechnologiesFullStory is a tool that aggregates data on how visitors to our site use are using it. FullStory uses cookies and local storage to collect non-personal information. Examples of the type of information collected include, but is not limited to, pages visited, how pages are used and interacted with, type of device and browser used and the country you are in. For more information on FullStory, how it collects data, what data it collects please and how to opt out of it collecting your information, please read FullStory’s Privacy Policy |
How to manage your cookie settings
Please note that we do not recognize or respond to automated browser signals regarding Tracking Technologies, including “Do Not Track” requests. However, there are various ways in which you can manage and control your cookie settings. Please remember that, by deleting or blocking cookies, some of the features of the Services may not work properly or as effectively.
Turning off cookies via your web browser
Most web browsers will provide you with some general information about cookies, enable you to see what cookies are stored on your device, allow you to delete them all or on an individual basis, and enable you to block or allow cookies for all websites or individually selected websites. You can also normally turn off third party cookies separately. Please note that the settings offered by a browser or device often only apply to that particular browser or device.
Information about cookies is usually found in the “Help” section of the web browser. Below are some links to some commonly used web browsers:
Turning off third party cookies
You can turn off certain third party targeting/advertising cookies by visiting the following link: Network Advertising Initiative.
Last modified: 16 Feb 2033